6 Powerful Digital Marketing Hacks to Increase Sales
Digital marketing trends are constantly evolving. Every year new strategies are generated based on the user preferences to identify and integrate them into strategies of small and large business marketing strategies. Digital marketing is the key for you to reach your target audience, direct the targeted audience to your website, generate leads, and eventually close them.
In order to create a strong digital marketing strategy, it is important for you to understand the following:
- • How much should you spend on digital marketing?
- • How to make user-friendly interface?
- • Which techniques will provide a greater ROI?
- • How to generate high quality leads?
1. Use the AIDA Formula
AIDA stands for Attention, Interest, Desire and Action.
The AIDA marketing strategy has been around since the 1990s and it is still useful. This marketing strategy has proven to be useful in the past and it is still being used. It is useful when marketing a small business.
2. Create appropriate content for digital marketing
The most important aspect of creating content while trying to gain leads, grab the attention of the audience and sales is that you are adding value. So, the topics you choose to write about or make videos about should depend on the targeted audience.
Businesses should ensure that the content created should focus on both, short-term and long-term goals. One cannot gain the attention of a user right away. It is exactly like running a marathon! You can consider the few types of content given below:
- Blogging: Research on topics that are searched by the audience and always include hashtags that the audiences use. Find ways to try to be as interactive with the audience as possible.
- Vlogging: Research on topics that are searched by the audience and always include hashtags that the audiences use. Find ways to try to be as interactive with the audience as possible.
- Online Polls or Surveys: These can help gather the need of your audience as well s collect information of the audience. It’s the best way to obtain feedback whilst increasing user experience.
3. Be SEO smart
Search Engine Optimization (SEO) is the key to have your website indexed on Google. There have been constant changes in the SEO, however Google focuses on differentiating between intent and search.
For example, if you search for “digital marketing India” would display digital marketing companies, however if you search for “digital marketing company in India” would display job boards. So, in order to have a successful SEO strategy, you must focus on making a complete analysis as a big part of this strategy.
4. Come up with interesting and powerful social media posts
Social media is the most important and powerful digital marketing that a business can make complete use of as it is far-reaching an accessible. It helps to increase brand awareness and helps you to build a great platform to develop your brand. With the help of images and videos, you can build your brand’s tone and voice for your audience.
You can begin posting about your business by making social media posts, videos or reels in a way that stands out among your competitors. You can stand out by using catchy phrases, eye-popping colors and trending videos, like reels, to peak your audiences’ interest.
5. Develop stout email marketing strategy
Upon gathering the information of the targeted audience, the next step is to produce automated emails that would nurture them. According to statistics, email marketing has the highest ROI, especially for small businesses. 80% of marketers have observed a hike in email engagement over the past one year.
In order to ensure smooth email marketing, it is important to have a well-constructed email that is concise and engaging. One of the best marketing tools is the knack to segment the email marketing strategy according to the customer base. For example, offering discount codes for those who have certain items left in their shopping cart.
6. Run Social Media Ads
Advertising on social media is one of the greatest digital marketing tool, and it is most efficient. It helps for you to engage with your audience more effectively and you can easily nurture leads into prospective customers into loyal customers.
LinkedIn, Twitter and Facebook are the top 3 best social media platforms to advertise on. you can funnel out particular personas, test messages and be creative and, also gather data to see which work the best. Always ensure that you tie the social media ads to the correct landing page.